The Perfect SalesForce Book

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The Perfect SalesForce

By Derek Gatehouse
  • ISBN Code: : 1101191651
  • Publisher : Penguin
  • Pages : 288
  • Category : Business & Economics
  • Reads : 648
  • Book Compatibility : Pdf, ePub, Mobi, Kindle
  • Pdf : the-perfect-salesforce.pdf

Book Excerpt :

How any company can build an incredibly effective salesforce by learning from the best in the world Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there’s never been a proven formula for building a salesforce of top performers. Finding such a “holy grail” of sales has been Derek Gatehouse’s obsession for decades. To identify what makes a top-producing salesperson—the kind who sells four times more than everyone else—and why some sales teams have a high percentage of top producers, he interviewed more than two thousand executives in many different industries. His findings challenge the conventional wisdom about hiring, training, managing, and rewarding a sales team. Gatehouse has tested virtually every personality assessment tool, sales process, training methodology, and management system available, only to conclude that the vast majority of those systems don’t raise performance in a lasting way. Instead, the world’s greatest sales teams share six simple but critical practices. For instance, they all: Hire for talent, not skill or even experience Blend positive and negative motivators Measure results instead of micromanaging process The book features dozens of anecdotes and clear lessons for any company seeking dramatic improvement in its sales performance.

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Trailblazer

By Marc Benioff,Monica Langley
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Currency
  • Book Code : 1984825208
  • Total of Pages : 272
  • Category : Business & Economics
  • Members : 426
  • Pdf File: trailblazer.pdf

Book Short Summary:

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

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By Andrew Fawcett
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Packt Publishing Ltd
  • Book Code : 1786465051
  • Total of Pages : 504
  • Category : Computers
  • Members : 382
  • Pdf File: force-com-enterprise-architecture.pdf

Book Short Summary:

Architect and deliver packaged Force.com applications that cater to enterprise business needs About This Book Explore the lightning framework, advanced application life cycle processes, and testing Use the Force.com platform to build truly integrated, scalable, and robustly engineered applications focused on enterprise-level customer demands Using the Lightning technology to deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce1 Mobile. Step-by-step, work on examples to get you building your own ready-to-install packaged application Who This Book Is For This book is for advanced Force.com developers and architects who need to understand the Salesforce platform from the perspective of enterprise-level requirements. A prior understanding of Apex and Visualforce is a must. Those familiar with other enterprise software ecosystems will also find this book ideal as they adopt Force.com. What You Will Learn Package, install, test, and upgrade an application Define architecture-aligning data storage and functional requirements Develop Apex code that is easy to navigate, self-documenting, testable, robust, and organic Leverage your application's clientagnostic Service layer backbone to support numerous platform areas Get the most from hosting your application within the Lightning Experience and Salesforce1 Mobile clients Apply querying, indexing, and asynchronous best practices Leverage mocking and dependency injection in your Apex tests Explore tips for developing advanced applications In Detail Companies of all sizes have seen the need for Force.com's architectural strategy focused on enabling their business objectives. Successful enterprise applications require planning, commitment, and investment in the best tools, processes, and features available. This book will teach you how to architect and support enduring applications for enterprise clients with Salesforce by exploring how to identify architecture needs and design solutions based on industry standard patterns. There are several ways to build solutions on Force.com, and this book will guide you through a logical path and show you the steps and considerations required to build packaged solutions from start to finish. It covers all aspects, from engineering to getting your application into the hands of your customers, and ensuring that they get the best value possible from your Force.com application. You will get acquainted with extending tools such as Lightning App Builder, Process Builder, and Flow with your own application logic. In addition to building your own application API, you will learn the techniques required to leverage the latest Lightning technologies on desktop and mobile platforms. Style and approach The book takes a straightforward approach, taking apart the Force.com architecture for you to gain a deep understanding of how you can implement the Salesforce platform based on enterprise-level requirements.

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  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 111961158X
  • Total of Pages : 240
  • Category : Business & Economics
  • Members : 971
  • Pdf File: category-creation.pdf

Book Short Summary:

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

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  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : McGraw Hill Professional
  • Book Code : 1260026825
  • Total of Pages : 352
  • Category : Business & Economics
  • Members : 805
  • Pdf File: compensating-the-sales-force-third-edition.pdf

Book Short Summary:

Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business revenue. Do you have strategically aligned sales compensation plans or are your pay plans holding back your sales force? Compensating the Sales Force has helped thousands of business leaders worldwide create sales compensation programs that drive sales performance, increase revenue, and trigger business growth. Now, this new edition brings you fully up to date with new approaches for a business landscape where product/solution objectives and customer needs are in constant in flux. Sales guru David Cichelli provides everything you need to build an incentive plan that delivers real financial results. He takes you step-by-step through the process of setting target pay, selecting the right performance measures, and establishing quotas. You’ll learn everything there is to know about: •Why job content drives sales compensation design •Methods for calculating formulas for payout purposes •The roles of quota allocation, sales crediting, and account assignment •Compensating a complex sales organization and global sales teams •Administering, monitoring, and measuring the effectiveness of the program An indispensable resource for anyone involved in sales compensation—from CEOs and sales managers to HR personnel to IT professionals—Compensating the Sales Force provides all the tools you need to design and implement a sales compensation plan that increases profits―and drives the sales team to exceed sales targets.

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By Rakesh Gupta
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Packt Publishing Ltd
  • Book Code : 1786460769
  • Total of Pages : 412
  • Category : Computers
  • Members : 770
  • Pdf File: mastering-salesforce-crm-administration.pdf

Book Short Summary:

Learn about the Advanced Administration Certification Examination and build a successful career in Salesforce administration About This Book Build your skills and knowledge to crack the Advanced Admin Certification Examination Leverage the advanced administration capabilities of Salesforce and Salesforce1 Optimize and extend Sales Cloud and Service Cloud applications Who This Book Is For This book is written for Salesforce admins who are looking to gain an in-depth knowledge of the Salesforce platform and grow their value in their organization. It will teach them to implement and design advanced business process automation for the benefit of their organization. What You Will Learn Adopt Lightning Experience to improve the productivity of your organization's sales team Create and maintain service entitlements and entitlement processes Process Builder basic and advanced concepts Different ways to deploy applications between environments Best practices for improving and enriching data quality In Detail The book starts by refreshing your knowledge of common admin tasks. You will go over Lightning Experience and various security aspects. You will be shown how to implement territory management in your organization and make use of custom objects. From here, the book progresses to advanced configuration, data management, and data analytics before swiftly moving on to setting up advanced organization-wide features that affect the look and feel of the application. Extend the capabilities of your organization's Salesforce implementation by optimizing and extending Sales Cloud, Salesforce1, and Service Cloud applications. This guide will equip you with the tools you need to build a successful career in Salesforce. Style and approach The book takes a straightforward, no-nonsense approach to working with the Salesforce CRM platform. It is filled with examples, advanced use cases, and all the resources you need to be a Salesforce Jedi.

SPIN® -Selling

By Neil Rackham
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1000154572
  • Total of Pages : 256
  • Category : Business & Economics
  • Members : 435
  • Pdf File: spin-selling.pdf

Book Short Summary:

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Mastering Apex Programming

By Paul Battisson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Packt Publishing Ltd
  • Book Code : 1800204337
  • Total of Pages : 369
  • Category : Computers
  • Members : 184
  • Pdf File: mastering-apex-programming.pdf

Book Short Summary:

Get to grips with the advanced features of Apex programming for Salesforce developers using this comprehensive guide Key FeaturesDiscover how to build reliable applications with Apex by avoiding common mistakes and pitfallsLearn how to use the different asynchronous programming tools in ApexProfile and improve the performance of your Apex codeBook Description As applications built on the Salesforce platform are now a key part of many organizations, developers are shifting focus to Apex, Salesforce’s proprietary programming language. As a Salesforce developer, it is important to understand the range of tools at your disposal, how and when to use them, and best practices for working with Apex. Mastering Apex Programming will help you explore the advanced features of Apex programming and guide you in delivering robust solutions that scale. This book starts by taking you through common Apex mistakes, debugging, exception handling, and testing. You'll then discover different asynchronous Apex programming options and develop custom Apex REST web services. The book shows you how to define and utilize Batch Apex, Queueable Apex, and Scheduled Apex using common scenarios before teaching you how to define, publish, and consume platform events and RESTful endpoints with Apex. Finally, you'll learn how to profile and improve the performance of your Apex application, including architecture trade-offs. With code examples used to facilitate discussion throughout, by the end of the book, you'll have developed the skills needed to build robust and scalable applications in Apex. What you will learnUnderstand common coding mistakes in Apex and how to avoid them using best practicesFind out how to debug a Salesforce Apex application effectivelyExplore different asynchronous Apex options and their common use casesDiscover tips to work effectively with platform eventsDevelop custom Apex REST services to allow inbound integrationsBuild complex logic and processes on the Salesforce platformWho this book is for This book is for Salesforce developers who are interested in mastering Apex programming skills. You’ll also find this book helpful if you’re an experienced Java or C# developer looking to switch to Apex programming for developing apps on the Salesforce platform. Basic Apex programming knowledge is essential to understand the concepts covered.

The Sales Acceleration Formula

By Mark Roberge
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 111904717X
  • Total of Pages : 224
  • Category : Business & Economics
  • Members : 100
  • Pdf File: the-sales-acceleration-formula.pdf

Book Short Summary:

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

Straight to the Top

By Gregory S. Smith
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 1118417461
  • Total of Pages : 224
  • Category : Business & Economics
  • Members : 121
  • Pdf File: straight-to-the-top.pdf

Book Short Summary:

Essential reading for IT professionals with aspirations toward the top IT spot, and for sitting CIOs looking to refine their mobile, social and cloud strategies and knowledge The definitive work on how to achieve leadership success in IT, Straight to the Top, Second Edition reveals how the role of the CIO is changing due to major trends associated with consumer and enterprise products and technologies driving new mobile solutions in today's organizations; cloud computing and the move away from controlled / internally managed data centers to pay as you use and elastic cloud infrastructure and application services; and the impact social media is having on today's complex organizations. Author Gregory S. Smith expertly coaches existing and aspiring CIOs on building the requisite skills through his observations and experience as a veteran CIO with more than twenty-five years of experience leading IT teams and delivering complex technical solutions in the information technology field. An invaluable guide to help information technology and business professionals recognize the qualities, skills, and expertise necessary to attain the role of a CIO or enhance the skills for sitting CIOs Equips IT managers, CIOs, and CTOs to strategically plan their career moves Packed with encouragement, advice, and essential skills for aspiring and sitting CIOs Features interviews with leading IT professionals, CIOs, and executive recruiting professionals Providing an organized and comprehensive view of the CIO job and its important role in modern organizations, Straight to the Top, Second Edition equips sitting CIOs and CIO candidates with the strategies and knowledge necessary to be successful in the new business normal - a mobile, social and cloud-based world, and how to provide technology leadership as a world-class CIO.

The Challenger Sale

By Matthew Dixon,Brent Adamson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Book Code : 1101545895
  • Total of Pages : 240
  • Category : Business & Economics
  • Members : 555
  • Pdf File: the-challenger-sale.pdf

Book Short Summary:

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Learning Salesforce Development with Apex

By Paul Battisson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : BPB Publications
  • Book Code : 9389898188
  • Total of Pages : 254
  • Category : Computers
  • Members : 718
  • Pdf File: learning-salesforce-development-with-apex.pdf

Book Short Summary:

Learn to harness the power of the Apex language to build Salesforce applications KEY FEATURES - Learn how to work with the Apex language. - Learn how to develop Apex Triggers. - Learn how to use SOQL and SOSL to retrieve data. - Learn how to write Object-Oriented Salesforce code. - Explore the best practices to deliver scalable and maintainable code. DESCRIPTION This book covers the fundamentals of the Salesforce Apex programming language used by developers to build powerful applications in the cloud. In this book, you will learn how to work with the Apex language to build scalable applications that can interact with and update data from your users. We cover the language from the ground up, introducing programming concepts such as variables and control statements alongside clear and concise examples to help you understand the key concepts and features. Platform-specific features such as Apex triggers, SOQL and SOSL are covered in detail to help ensure you deliver robust and scalable solutions. Nuances and best practices for development are discussed along with how to effectively test your code to ensure that you can deploy it to users with confidence. Object-oriented programming in Apex is also covered in-depth to ensure that you can develop dynamic solutions and build for the future. The book also discusses and shows developers how to integrate with third-party solutions using REST APIs in Apex. By the end of the book, the reader will know how to start developing applications using Apex with confidence. WHAT WILL YOU LEARN - Learn how to declare variables in Apex. - Understand how to work with collections in Apex. - Use different control statements within Apex to control program flow. - Learn how to use the built-in tools to test in Apex. - Understand how to make callouts to external applications and data sources. WHO THIS BOOK IS FOR This book is intended for those starting out with Apex, whether existing Salesforce Admins or those joining the Salesforce ecosystem with little professional prior programming experience, such as students. The reader is expected to have some basic familiarity with Salesforce as a platform, although key concepts are reviewed. TABLE OF CONTENTS 0. Introduction 1. An Introduction to the Salesforce Platform 2. What is Apex? 3. Variables in Apex 4. Collections 5. Control Statements 6. Apex Triggers 7. SOQL 8. SOSL 9. Defining Apex Classes 10. Apex Class Inheritance 11. Testing Apex 12. Callouts in Apex 13. Epilogue

A New History of Modern Computing

By Thomas Haigh,Paul E. Ceruzzi
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : MIT Press
  • Book Code : 0262366479
  • Total of Pages : 544
  • Category : Technology & Engineering
  • Members : 195
  • Pdf File: a-new-history-of-modern-computing.pdf

Book Short Summary:

How the computer became universal. Over the past fifty years, the computer has been transformed from a hulking scientific supertool and data processing workhorse, remote from the experiences of ordinary people, to a diverse family of devices that billions rely on to play games, shop, stream music and movies, communicate, and count their steps. In A New History of Modern Computing, Thomas Haigh and Paul Ceruzzi trace these changes. A comprehensive reimagining of Ceruzzi's A History of Modern Computing, this new volume uses each chapter to recount one such transformation, describing how a particular community of users and producers remade the computer into something new. Haigh and Ceruzzi ground their accounts of these computing revolutions in the longer and deeper history of computing technology. They begin with the story of the 1945 ENIAC computer, which introduced the vocabulary of "programs" and "programming," and proceed through email, pocket calculators, personal computers, the World Wide Web, videogames, smart phones, and our current world of computers everywhere--in phones, cars, appliances, watches, and more. Finally, they consider the Tesla Model S as an object that simultaneously embodies many strands of computing.

Hands-On Low-Code Application Development with Salesforce

By Enrico Murru
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Packt Publishing Ltd
  • Book Code : 1800207573
  • Total of Pages : 608
  • Category : Computers
  • Members : 99
  • Pdf File: hands-on-low-code-application-development-with-salesforce.pdf

Book Short Summary:

Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any code Key FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform’s declarative features to build professional-grade applicationsImprove productivity with business process automation using Workflow, Process Builder, and FlowBook Description Low-code platforms allow users to focus on business logic to create solutions without getting trapped in programming complexities. Thanks to its powerful features for designing, developing, and deploying apps without having to hand-code, Salesforce is at the forefront of the low-code development revolution. This book will guide you in building creative applications for solving your business problems using the declarative framework provided by Salesforce. You’ll start by learning how to design your business data model with custom objects, fields, formulas, and validation rules, all secured by the Salesforce security model. You’ll then explore tools such as Workflow, Process Builder, Lightning Flow, and Actions that will help you to automate your business processes with ease. This book also shows you how to use Lightning App Builder to build personalized UIs for your Salesforce applications, explains the value of creating community pages for your organization, and teaches you how to customize them with Experience Builder. Finally, you'll work with the sandbox model, deploy your solutions, and deliver an effective release management strategy. By the end of this Salesforce book, you’ll be ready to customize Salesforce CRM to meet your business requirements by creating unique solutions without writing a single line of code. What you will learnGet to grips with the fundamentals of data modeling to enhance data qualityDeliver dynamic configuration capabilities using custom settings and metadata typesSecure your data by implementing the Salesforce security modelCustomize Salesforce applications with Lightning App BuilderCreate impressive pages for your community using Experience BuilderUse Data Loader to import and export data without writing any codeEmbrace the Salesforce Ohana culture to share knowledge and learn from the global Salesforce communityWho this book is for If you are a citizen developer, business analyst, Salesforce administrator, or anyone interested in developing applications or solutions for business problems but lack technical knowledge, this book is for you. No prior programming experience is required.

Achieving the Perfect Fit

By Nick Boulter,Murray Dalziel, Ph.D.,Jackie Hill
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136431128
  • Total of Pages : 134
  • Category : Business & Economics
  • Members : 348
  • Pdf File: achieving-the-perfect-fit.pdf

Book Short Summary:

Tap the skills of your most vital resource—employees. This book shows you how to improve individual and organizational performance by aligning corporate strategy with the management of people. You will learn why some people are more successful than others and how that can work for your organization. Whatever your role---CEO, manager, or human resource professional---Achieving the Perfect Fit guides you in how your organization can use employee skills and talents to gain the competitive edge. This book shows you how to: Improve your competitive position Get the right people for the right job Relate pay to skills Manage cultural differences Develop the leaders of tomorrow An impressive team of international human resource management consultants provides you with new contributions and up-to-the-minute case studies. Attain business success through leveraging individual performance with Achieving the Perfect Fit. Tap the skills of your most vital resource—employees. This book shows you how to improve individual and organizational performance by aligning corporate strategy with the management of people. You will learn why some people are more successful than others and how that can work for your organization. Whatever your role---CEO, manager, or human resource professional---Achieving the Perfect Fit guides you in how your organization can use employee skills and talents to gain the competitive edge. This book shows you how to: *Improve your competitive position *Get the right people for the right job *Relate pay to skills *Manage cultural differences *Develop the leaders of tomorrow An impressive team of international human resource management consultants provides you with new contributions and up-to-the-minute case studies. Attain business success through leveraging individual performance with 'Achieving the Perfect Fit.'

Salesforce Lightning Platform Enterprise Architecture

By Andrew Fawcett
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Packt Publishing Ltd
  • Book Code : 1789953669
  • Total of Pages : 646
  • Category : Computers
  • Members : 784
  • Pdf File: salesforce-lightning-platform-enterprise-architecture.pdf

Book Short Summary:

A comprehensive guide filled with best practices and tailor-made examples - a must-read for all Lightning Platform architects! Key FeaturesUse the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demandsUse the Lightning Component framework to deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce MobileExtend your application with access to external services and AIBook Description Salesforce Lightning provides a secure and scalable platform to build, deploy, customize, and upgrade applications. This book will take you through the architecture of building an application on the Lightning platform to help you understand its features and best practices, and ensure that your app keeps up with your customers’ increasing needs as well as the innovations on the platform. This book guides you in working with the popular aPaaS offering from Salesforce, the Lightning Platform. You’ll see how to build and ship enterprise-grade apps that not only leverage the platform's many productivity features, but also prepare your app to harness its extensibility and customization capabilities. You'll even get to grips with advanced application architectural design patterns such as Separation of Concerns, Unit Testing and Dependency Integration. You will learn to use Apex and JavaScript with Lightning Web Components, Platform Events, among others, with the help of a sample app illustrating patterns that will ensure your own applications endure and evolve with the platform. Finally, you will become familiar with using Salesforce DX to develop, publish, and monitor a sample app and experience standard application life cycle processes along with tools such as Jenkins to implement CI/CD. By the end of this book, you will have learned how to develop effective business apps and be ready to explore innovative ways to meet customer demands. What you will learnCreate and deploy AppExchange packages and manage upgradesUnderstand Enterprise Application Architecture patternsCustomize mobile and desktop user experience with Lightning Web ComponentsManage large data volumes with asynchronous processing and big data strategiesImplement Source Control and Continuous IntegrationAdd AI to your application with EinsteinUse Lightning External Services to integrate external code and data with your Lightning ApplicationWho this book is for This book is for Lightning platform developers who want to discover the true potential of the platform to develop complex scalable applications for use in enterprise businesses.

Marketing Automation For Dummies

By Mathew Sweezey
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 111877227X
  • Total of Pages : 312
  • Category : Business & Economics
  • Members : 382
  • Pdf File: marketing-automation-for-dummies.pdf

Book Short Summary:

Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.

Secrets of Question-Based Selling

By Thomas Freese
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Sourcebooks, Inc.
  • Book Code : 1402287534
  • Total of Pages : 352
  • Category : Business & Economics
  • Members : 540
  • Pdf File: secrets-of-question-based-selling.pdf

Book Short Summary:

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Enablement Mastery

By Elay Cohen
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Greenleaf Book Group
  • Book Code : 1626345759
  • Total of Pages : 256
  • Category : Business & Economics
  • Members : 161
  • Pdf File: enablement-mastery.pdf

Book Short Summary:

Multiply Your Revenue. Enable Organizational Excellence. When enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms. ​In Enablement Mastery, author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications. This book will show you how to build organizational value and multiply revenue outcomes by enabling your employees and partners to be the best they can be. Geared toward enablement professionals, this book teaches leadership teams how to deploy the Enablement Process Map to align go-to-market teams, create a learning culture, and make communications relevant. Cohen will help you elevate customer engagement and achieve hyper-growth business outcomes.

Sales Differentiation

By Lee B. Salz
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : AMACOM
  • Book Code : 0814439918
  • Total of Pages : 208
  • Category : Business & Economics
  • Members : 811
  • Pdf File: sales-differentiation.pdf

Book Short Summary:

"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies. In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople: Recognize that the expression "we are the best" causes differentiation to backfire. Avoid the introspective question that frustrates salespeople and ask the right question to fire them up. Understand what their true differentiators are and how to effectively position them with buyers. Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe." Create strategies to position differentiators so buyers see value in them. The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople: Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities. Shape buyer decision criteria around differentiators. Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition. Leverage the irrefutable, most powerful differentiator...themselves. Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.

Salesforce.com Secrets of Success

By David Taber
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Prentice Hall
  • Book Code : 0133511103
  • Total of Pages : 624
  • Category : Computers
  • Members : 727
  • Pdf File: salesforce-com-secrets-of-success.pdf

Book Short Summary:

New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit. Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases. Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com. New coverage in this revised edition includes Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value Leveraging tablets and smartphones to build your CRM strategy Identifying prospects and delighting customers through Salesforce.com’s Social CRM capabilities Promoting more effective internal and external collaboration with Chatter Identifying best practices for going “all Cloud”—and managing the attendant risks Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance Discovering today’s most valuable third-party AppExchange products Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.

Hacking Sales

By Max Altschuler
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 1119281679
  • Total of Pages : 160
  • Category : Business & Economics
  • Members : 161
  • Pdf File: hacking-sales.pdf

Book Short Summary:

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Contemporary Sales Force Management

By William Winston,Tony Carter
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136373756
  • Total of Pages : 324
  • Category : Business & Economics
  • Members : 955
  • Pdf File: contemporary-sales-force-management.pdf

Book Short Summary:

By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect changing industry dynamics, and how to raise your level of sales efficiency through the use of customer advisory groups and sales technological tools, such as video conferencing, database management, and up-to-date industry software. Through the book’s important discussions on lowering mutual costs, building long-term customer relationships, improving sales skills, and developing core process skills, you will also learn to think and act with a strategic perspective that successfully steers the sales process. Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies gathered from research with major firms in dynamic markets such as Beijing and Shanghai in China, the European Union, and the United States. From these case studies demonstrating how top players achieve success, you gain critical information on: the role of the sales force manager in organizations strategic issues for an international sales effort gaining functional expertise in sales and marketing along with industry knowledge globalization and its impact on sales management strategies for applying Total Quality Management to sales electronic commerce and cultivating customers on the Web the consequences of having a poorly motivated sales force with low morale developing an environment that fosters and rewards the management of crisis understanding your biases and stereotypical assumptions about others and how these affect decisionmaking dealing with the legal and regulatory environment and ethical issues that arise in the course of managing the sales force Contemporary Sales Force Management is the book managers, entrepreneurs, business people, and faculty and students of executive business education programs have long awaited. Its sample sales plan, specific strategies, and hands-on advice will prove indispensable as you maneuver away from the coattails of your competitors into a leading position in the marketplace.

The Agility Advantage

By Amanda Setili
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 1118964438
  • Total of Pages : 256
  • Category : Business & Economics
  • Members : 210
  • Pdf File: the-agility-advantage.pdf

Book Short Summary:

How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it,maintaining a competitive edge for years. But today, companiessurge ahead, fall behind, or even disappear in mere months. If youand your company are going to thrive for the long run, you need tocontinuously evolve, change, and stay a step ahead of yourcompetition. The ability to see and capitalize on new opportunities is thecornerstone of agility. Successful technology-based firms likeGoogle, Tesla, and Amazon have all mastered agility withintheir core business practices, but companies in any sectorcan—and must—learn to spot new opportunities and makethe right choices about what to invest in, what to change, and whatto abandon. The Agility Advantage first shows how to identify thoseaspects of your business where agility is most crucial—wherethe business environment is changing fast—and which elementshave the greatest impact on the customer’s decision tobuy. Amanda Setili then shows how to master the three components ofagility: Market agility: Gain ideas from your most demanding andforward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify theopportunities created by their changing demands. Decision agility: Anticipate the changes that may affectyou and turn even troubling trends into opportunities. Design yourstrategy to maximize learning and to manage risk. Generatediverse alternatives and make fast, fact-based decisions aboutwhich to pursue. Execution agility: Build new capabilities,shed what doesn’t fit, and take the first steps in a newdirection. Experiment, then reinforce and build on what works.Enlist and inspire your organization around a compelling purposeand grant employees the autonomy and resources to continuouslyadapt and adjust course. The future will present more opportunities but narrower windowsto capture them. With a wealth of valuable information andpractical strategies, The Agility Advantage is essentialreading to help any organization adapt and thrive—both todayand tomorrow.

Customer Data Platforms

By Martin Kihn,Christopher B. O'Hara
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 1119790131
  • Total of Pages : 240
  • Category : Business & Economics
  • Members : 768
  • Pdf File: customer-data-platforms.pdf

Book Short Summary:

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Salesmanship And Sales Management

By Promod K Sahu
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Vikas Publishing House
  • Book Code : 8125911626
  • Total of Pages : 330
  • Category :
  • Members : 492
  • Pdf File: salesmanship-and-sales-management.pdf

Book Short Summary:

Salesmanship today comprises a wide range of activities and constitutes an integral part of management. This book presents the basic elements of the subject in a simplified and graded approach. Maintaining the features of the earlier edition, all the chapters of this edition are qualitatively updated. The examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.

The New Era of Enterprise Business Intelligence

By Mike Biere
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Pearson Education
  • Book Code : 0132100614
  • Total of Pages : 320
  • Category : Business & Economics
  • Members : 392
  • Pdf File: the-new-era-of-enterprise-business-intelligence.pdf

Book Short Summary:

A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization—but it’s not easy to transform BI’s potential into real business value. In The New Era of Enterprise Business Intelligence, top BI expert Mike Biere presents a complete blueprint for creating winning BI strategies and infrastructure, and systematically maximizing the value of information throughout the enterprise. This product-independent guide brings together start-to-finish guidance and practical checklists for every senior IT executive, planner, strategist, implementer, and the actual business users themselves. Drawing on thousands of hours working with enterprise customers, Biere helps decision-makers choose from today’s unprecedented spectrum of options, including the latest BI platform suites and appliances. He offers practical, “in-the-trenches” insights on a wide spectrum of planning and implementation issues, from segmenting and supporting users to working with unstructured data. Coverage includes Understanding the scope of today’s BI solutions and how they fit into existing infrastructure Assessing new options such as SaaS and cloud-based technologies Avoiding technology biases and other “project killers” Developing effective RFIs/RFPs and proofs of concept Setting up competency centers and planning for skills development Crafting a better experience for all your business users Supporting the requirements of senior executives, including performance management Cost-justifying BI solutions and measuring success Working with enterprise content management, text analytics, and search Planning and constructing portals, mashups, and other user interfaces Previewing the future of BI

The Automationist

By Chandan Kamal Sharma
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Notion Press
  • Book Code : 1638735409
  • Total of Pages : 192
  • Category : Business & Economics
  • Members : 339
  • Pdf File: the-automationist.pdf

Book Short Summary:

The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.

Cognition and Innovation

By Kristian J. Sund,Robert J. Galavan,Stefano Brusoni
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Emerald Group Publishing
  • Book Code : 1787694313
  • Total of Pages : 232
  • Category : Business & Economics
  • Members : 617
  • Pdf File: cognition-and-innovation.pdf

Book Short Summary:

This third volume in the New Horizons in Managerial and Organizational Cognition series comprises a collection of contributions that reflect the multiple emerging intersections between cognition and innovation studies.

Sales Management

By
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : M.E. Sharpe
  • Book Code : 0765628708
  • Total of Pages :
  • Category :
  • Members : 287
  • Pdf File: sales-management.pdf

Book Short Summary:

Read and download full book Sales Management

The Fifth Domain

By Richard A. Clarke,Robert K. Knake
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Penguin
  • Book Code : 0525561978
  • Total of Pages : 352
  • Category : Political Science
  • Members : 704
  • Pdf File: the-fifth-domain.pdf

Book Short Summary:

An urgent new warning from two bestselling security experts--and a gripping inside look at how governments, firms, and ordinary citizens can confront and contain the tyrants, hackers, and criminals bent on turning the digital realm into a war zone. "In the battle raging between offense and defense in cyberspace, Clarke and Knake have some important ideas about how we can avoid cyberwar for our country, prevent cybercrime against our companies, and in doing so, reduce resentment, division, and instability at home and abroad."--Bill Clinton There is much to fear in the dark corners of cyberspace. From well-covered stories like the Stuxnet attack which helped slow Iran's nuclear program, to lesser-known tales like EternalBlue, the 2017 cyber battle that closed hospitals in Britain and froze shipping crates in Germany in midair, we have entered an age in which online threats carry real-world consequences. But we do not have to let autocrats and criminals run amok in the digital realm. We now know a great deal about how to make cyberspace far less dangerous--and about how to defend our security, economy, democracy, and privacy from cyber attack. This is a book about the realm in which nobody should ever want to fight a war: the fifth domain, the Pentagon's term for cyberspace. Our guides are two of America's top cybersecurity experts, seasoned practitioners who are as familiar with the White House Situation Room as they are with Fortune 500 boardrooms. Richard A. Clarke and Robert K. Knake offer a vivid, engrossing tour of the often unfamiliar terrain of cyberspace, introducing us to the scientists, executives, and public servants who have learned through hard experience how government agencies and private firms can fend off cyber threats. Clarke and Knake take us inside quantum-computing labs racing to develop cyber superweapons; bring us into the boardrooms of the many firms that have been hacked and the few that have not; and walk us through the corridors of the U.S. intelligence community with officials working to defend America's elections from foreign malice. With a focus on solutions over scaremongering, they make a compelling case for "cyber resilience"--building systems that can resist most attacks, raising the costs on cyber criminals and the autocrats who often lurk behind them, and avoiding the trap of overreaction to digital attacks. Above all, Clarke and Knake show us how to keep the fifth domain a humming engine of economic growth and human progress by not giving in to those who would turn it into a wasteland of conflict. Backed by decades of high-level experience in the White House and the private sector, The Fifth Domain delivers a riveting, agenda-setting insider look at what works in the struggle to avoid cyberwar.

Development with the Force.com Platform

By Jason Ouellette
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Addison-Wesley Professional
  • Book Code : 0133511588
  • Total of Pages : 448
  • Category : Computers
  • Members : 769
  • Pdf File: development-with-the-force-com-platform.pdf

Book Short Summary:

Master Force.com, Today’s Fastest, Most Flexible Cloud Development Platform With Salesforce.com’s Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, technical guidance you need to make the most of the newest Force.com releases in your own custom cloud applications. Throughout, he adds new code and updated best practices for rapidly prototyping, building, and testing production-quality Force.com solutions. This edition’s extensive new coverage includes Developer Console, JSON, Streaming and Tooling APIs, Bulk API, Force.com Canvas, REST integration, support for Web MVC frameworks, Dynamic Apex and Visualforce, and an all-new chapter on mobile user interfaces. Ouellette covers the entire platform: UIs, database design, analytics, security, and many other topics. His code examples emphasize maintainability, flexibility, and seamless integration—and you can run and adapt all of them with a free Force.com Developer Edition account. Coverage includes: Leveraging Force.com’s customizable infrastructure to deliver advanced Platform-as-a-Service (PaaS) solutions Understanding Force.com’s unique processes, tools, and architecture Developing a complete application, from requirements and use cases through deployment Using the Force.com database as a framework for highly flexible, maintainable applications Applying Force.com’s baked-in security, including user identity, data ownership, and fine-grained access control Constructing powerful business logic with Apex, SOQL, and SOSL Adopting asynchronous actions, Single Page Applications, and other advanced features in Web user interfaces Building intuitive user interfaces with Visualforce, and extending them to public-facing websites and mobile devices Creating smartphone/tablet-friendly apps with HTML5 and Visualforce Performing massive data-intensive tasks offline with Batch Apex Using Force.com integration options, including REST, SOAP, Canvas, and the Streaming, Bulk, Tooling, and Metadata APIs Developing internal social applications with Force.com’s Chatter collaboration tools If you’re already building Web or mobile applications, take your next giant step into enterprise cloud development—with Development with the Force.com Platform, Third Edition. All code examples in this book are available on Github at http://goo.gl/fjRqMX, and as a Force.com IDE project on Github at https://github.com/jmouel/dev-with-force-3e.