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Social Media on the Road

By Oskar Juhlin
  • ISBN Code: : 1849963320
  • Publisher : Springer Science & Business Media
  • Pages : 204
  • Category : Computers
  • Reads : 717
  • Book Compatibility : Pdf, ePub, Mobi, Kindle
  • Pdf : social-media-on-the-road.pdf

Book Excerpt :

In the future, everyday life in traffic will be intricately meshed with city life. Today motorways, cities and streets are places where we spend a considerable amount of time, and where a large number of everyday encounters between people occur. Any road user’s journey coincides with hundreds or even thousands of others. This book unpacks the details of the practical achievements involved in socially engaging with people at high speed. Although, generally speaking, these encounters are brief and interaction is slight, the recent emergence of mobile technologies offers opportunities to support drivers and passengers beyond just helping them to reach their destination. New social media could enhance interaction in traffic making life on the road more interesting and meaningful. Such innovative applications could include car stereos that share music amongst drivers; digital games that interact with the landscape passing outside the car windows, or with passengers in surrounding cars; message systems that allow drivers to help each other; and web applications that allow motorcyclists to socialize on the road. Social Media on the Road - The Future of Car Based Computing provides a bridge between research in transport planning and traffic technology, and new media areas such as Computer Human Interaction and Computer Supported Cooperative Work. Those studying and researching in the areas of human computer interaction in mobile use contexts, and those interested in developing new forms of mobile applications and services will find this book an excellent resource. Oskar Juhlin is Associate Professor and Director of the Mobile Life VinnExcellence Centre at Stockholm University and Interactive Institute. 'This book represents a pioneering and key research work that examines the future of transportation being merged with communication and interactive media. It also provides a glimpse of the future potential of mixed reality entertainment for children and family on the move. It is essential for scientists, designers, and engineers working on mobile social media, as well as for business people looking for new potential urban transport media services.' Professor Adrian D. Cheok, Graduate School of Media Design, Keio University.

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Book Short Summary:

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  • Pdf File: the-social-media-strategist.pdf

Book Short Summary:

Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

The Road to Collaborative Governance in China

By Yijia Jing
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 1137542187
  • Total of Pages : 241
  • Category : Social Science
  • Members : 403
  • Pdf File: the-road-to-collaborative-governance-in-china.pdf

Book Short Summary:

Faced with unprecedented socioeconomic changes, China has increasingly embraced collaborative governance (CG), the sharing of power and discretion between and within public, private, and nonprofit sectors for public purposes. This book analyzes new areas of CG development such as environmental protection, disaster response, and infrastructure.

Social Media Strategy

By Julie Atherton
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Kogan Page Publishers
  • Book Code : 0749497084
  • Total of Pages : 264
  • Category : Business & Economics
  • Members : 221
  • Pdf File: social-media-strategy.pdf

Book Short Summary:

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.

Writing on the Wall

By Tom Standage
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Bloomsbury Publishing USA
  • Book Code : 162040284X
  • Total of Pages : 288
  • Category : History
  • Members : 989
  • Pdf File: writing-on-the-wall.pdf

Book Short Summary:

From the bestselling author of A History of the World in 6 Glasses, the story of social media from ancient Rome to the Arab Spring and beyond. Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present. Standage reminds us how historical social networks have much in common with modern social media. The Catholic Church's dilemmas in responding to Martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media. Invoking figures from Thomas Paine to Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated, from the tension between freedom of expression and censorship to social media's role in spurring innovation and fomenting revolution. Writing on the Wall draws on history to cast provocative new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

Objects and Materials

By Penny Harvey,Eleanor Conlin Casella,Gillian Evans,Hannah Knox,Christine McLean,Elizabeth B. Silva,Nicholas Thoburn,Kath Woodward
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1317577736
  • Total of Pages : 422
  • Category : Social Science
  • Members : 687
  • Pdf File: objects-and-materials.pdf

Book Short Summary:

There is broad acceptance across the Humanities and Social Sciences that our deliberations on the social need to take place through attention to practice, to object-mediated relations, to non-human agency and to the affective dimensions of human sociality. This Companion focuses on the objects and materials found at centre stage, and asks: what matters about objects? Objects and Materials explores the field, providing succinct summary accounts of contemporary scholarship, along with a wealth of new research investigating the capacity of objects to shape, unsettle and exceed expectations. Original chapters from over forty international, interdisciplinary contributors address an array of objects and materials to ask what the terms of collaborations with objects and materials are, and to consider how these collaborations become integral to our understandings of the complex, relational dynamics that fashion social worlds. Objects and Materials will be of interest to students and scholars across the social sciences and humanities, including in sociology, social theory, science and technology studies, history, anthropology, archaeology, gender studies, women’s studies, geography, cultural studies, politics and international relations, and philosophy.

The Road to Somewhere

By David Goodhart
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Oxford University Press
  • Book Code : 1849049122
  • Total of Pages : 288
  • Category : Political Science
  • Members : 829
  • Pdf File: the-road-to-somewhere.pdf

Book Short Summary:

A robust and timely investigation into the political and moral fault-lines that divide Brexit Britain and Trump's America -- and how a new settlement may be achieved. Several decades of greater economic and cultural openness in the West have not benefited all our citizens. Among those who have been left behind, a populist politics of culture and identity has successfully challenged the traditional politics of Left and Right, creating a new division: between the mobile "achieved" identity of the people from Anywhere, and the marginalized, roots-based identity of the people from Somewhere. This schism accounts for the Brexit vote, the election of Donald Trump, the decline of the center-left, and the rise of populism across Europe. David Goodhart's compelling investigation of the new global politics reveals how the Somewhere backlash is a democratic response to the dominance of Anywhere interests, in everything from mass higher education to mass immigration.

The News Media At War

By Tarek Cherkaoui
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Bloomsbury Publishing
  • Book Code : 1786721430
  • Total of Pages : 256
  • Category : Political Science
  • Members : 150
  • Pdf File: the-news-media-at-war.pdf

Book Short Summary:

Tarek Cherkaoui reveals how geo-political and ideological legacies of the past, which divide the world into a dichotomy of 'us' against 'them', play a dominant role in reinforcing the ensuing polarisation of our media.

The Social Media MBA in Practice

By Christer Holloman
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : John Wiley & Sons
  • Book Code : 1118524519
  • Total of Pages : 320
  • Category : Business & Economics
  • Members : 113
  • Pdf File: the-social-media-mba-in-practice.pdf

Book Short Summary:

The inside information that marketers and social mediapractitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru"appears on the scene, offering to sell you his or her "surefire"cure for what ails you. Don't you think it's time you heard fromthe real experts—i.e., folks like you who are responsible fordelivering their companies' social media strategies? Based on extensive interviews with marketing, media and networkingprofessionals at many of today's most admired brands and companies,The Social Media MBA in Practice provides you with detailedexamples of the social media strategies in place at ADP, Allianz,Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, GettyImages, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, IsraelForeign Office, LivingSocial, Macmillan, Nationwide, NHL MinnesotaWild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in onebook for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice thatyou can put to work in your company immediately. Covers all-important strategic social media activities - fromimproving relationships with customers to generating more sales,product testing to team building.

Neoliberalism, Media and the Political

By S. Phelan
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 1137308362
  • Total of Pages : 242
  • Category : Political Science
  • Members : 944
  • Pdf File: neoliberalism-media-and-the-political.pdf

Book Short Summary:

Neoliberalism, Media and the Political examines the condition of media and journalism in neoliberal cultures. Emphasizing neoliberalism's status as a political ideology that is simultaneously hostile to politics, the book presents a critical theoretical argument supported by empirical illustrations from New Zealand, Ireland, the UK and the US.

Breaking the Social Media Prism

By Chris Bail
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Princeton University Press
  • Book Code : 0691216509
  • Total of Pages : 240
  • Category : Social Science
  • Members : 643
  • Pdf File: breaking-the-social-media-prism.pdf

Book Short Summary:

A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

By Paul M. Rand
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : McGraw Hill Professional
  • Book Code : 0071816224
  • Total of Pages : 240
  • Category : Business & Economics
  • Members : 977
  • Pdf File: highly-recommended.pdf

Book Short Summary:

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.