Client and Agency Book

Client and Agency | Download eBook Read Pdf-ePub-Kindle

Download full pdf book Client and Agency by John Mayer available in full 204 pages, and make sure to check out other latest books Political Science related to Client and Agency below.

Client and Agency

By John Mayer
  • ISBN Code: : 1351528009
  • Publisher : Routledge
  • Pages : 204
  • Category : Political Science
  • Reads : 591
  • Book Compatibility : Pdf, ePub, Mobi, Kindle
  • Pdf : client-and-agency.pdf

Book Excerpt :

It is a startling and somewhat disturbing fact that social work researchers-as well as research psychiatrists and psychologists-have rarely explored the treatment situation from the standpoint of the client. Client and Agency, first published in the 1960s, explores by means of free-fl owing interviews, a close-up picture of the client's experiences at a social work agency. There has been a growing awareness of the importance of consumer opinion in the social services following the wide spread impact of consumer groups, particularly those concerned with educational and medical services. Social work agencies have hesitated, uncertain about the researchers and their methods, and fearful of the outcome. But it is desirable that they incorporate the views of consumer groups because client opinion is one way of checking the effectiveness of their work. The practice of social work requires the application of knowledge derived from a variety of sources and academic disciplines. It is frequently difficult to relate conflicting evidence and diverse theories about human behavior for use in day-to- day work with acutely troubled and deprived people. It points to the need for more extensive studies of both consumers and suppliers of social work services because it raises many pertinent questions. In Client and Agency clients of a Family Welfare Association discuss the kind of help they expect to receive, their impressions of the social worker and the treatment process, and the ways they felt they were helped or not helped.

Recommended Books For Reading


  • Client and Agency
    Client and Agency

    A Book written by John E. Mayer, published by Transaction Publishers 2017 - 193 pages - part of Social Science books.

    Get eBook
  • Client Agency Relationship
    Client Agency Relationship

    A Book written by Nicole Lorat, published by GRIN Verlag 2006-02-26 - 10 pages - part of Business & Economics books.

    Get eBook
  • Relationship Marketing in Professional Services
    Relationship Marketing in Professional Services

    A Book written by Aino Halinen, published by Routledge 2012-11-12 - 392 pages - part of Business & Economics books.

    Get eBook
  • Relationship Marketing in Professional Services
    Relationship Marketing in Professional Services

    A Book written by Aino Halinen, published by Routledge 2012-11-12 - 392 pages - part of Business & Economics books.

    Get eBook
  • Working With Agencies
    Working With Agencies

    A Book written by Michael Sims, published by John Wiley & Sons 2005-09-27 - 218 pages - part of Business & Economics books.

    Get eBook
  • The Art of Client Service
    The Art of Client Service

    A Book written by Robert Solomon, published by John Wiley & Sons 2016-03-17 - 288 pages - part of Business & Economics books.

    Get eBook
  • Advertising for Account Holders (RLE Marketing)
    Advertising for Account Holders (RLE Marketing)

    A Book written by Nigel Linacre, published by Routledge 2014-09-15 - 198 pages - part of Business & Economics books.

    Get eBook

Read Also This Books

Managing a Public Relations Firm for Growth and Profit, Second Edition

By Alvin C Croft
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136614516
  • Total of Pages : 328
  • Category : Business & Economics
  • Members : 199
  • Pdf File: managing-a-public-relations-firm-for-growth-and-profit-second-edition.pdf

Book Short Summary:

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the field—almost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

The SAGE Handbook of Advertising

By Gerard J Tellis,Tim Ambler
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : SAGE
  • Book Code : 1446265900
  • Total of Pages : 512
  • Category : Business & Economics
  • Members : 621
  • Pdf File: the-sage-handbook-of-advertising.pdf

Book Short Summary:

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Encyclopedia of Public Relations

By Robert L. Heath
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : SAGE Publications
  • Book Code : 1452276226
  • Total of Pages : 1152
  • Category : Business & Economics
  • Members : 224
  • Pdf File: encyclopedia-of-public-relations.pdf

Book Short Summary:

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Addictions Treatment for Older Adults

By Kathryn Graham,Sarah J Saunders,Margaret C Flower,Carol B Timney,Marilyn White-Campbell,Anne Zeidman
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1317822803
  • Total of Pages : 258
  • Category : Psychology
  • Members : 193
  • Pdf File: addictions-treatment-for-older-adults.pdf

Book Short Summary:

Here is a detailed description of an innovative approach for treating elderly persons who have alcohol or drug problems. During the past few years there has been growing recognition of the special needs of these individuals. Addictions Treatment for Older Adults describes the evaluation of the Community Older Persons Alcohol (COPA) Program. This book helps readers understand the nature of substance abuse among the elderly, as well as how to identify and intervene with older persons who have alcohol and drug problems, including persons who are reluctant to seek treatment. Addictions Treatment for Older Adults explains the development of the COPA program and how it works. Many case studies and tables provide illuminating details for readers who work with this elderly population. Chapters examine characteristics of elderly persons with alcohol or drug problems the typology of COPA clients and their problem areas treatment interventions variables associated with improvement analysis of progress made by clients during and after treatment the factors that seem to predict recovery The in-depth descriptions in this book provide much needed information and guidance for professionals striving to meet the treatment and care needs of elderly substance abusers. Addictions Treatment for Older Adults should be read by researchers in the substance abuse field and by persons who work with the elderly, such as community nurses, social workers, and physicians. In this book they will find the best description to date of the nature of alcohol and drug problems among elderly who live in their communities.

Connecting with Clients

By Paul Cowan
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Harriman House Limited
  • Book Code : 0857198602
  • Total of Pages : 352
  • Category : Business & Economics
  • Members : 418
  • Pdf File: connecting-with-clients.pdf

Book Short Summary:

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? THIS BOOK IS YOUR LIFELINE Connecting with Clients contains new ideas derived from the world’s leading relationship experts Insights from over 500,000 pieces of client feedback worldwide With tips and guidance from an adman, organisational change agent, couples’ counsellor and co-founder of The Client Relationship Consultancy Dip into short chapters and discover a valuable insight on every page REJUVENATE YOUR CLIENT RELATIONSHIPS With the help of this book, you will be able to: Evaluate your client relationships and diagnose issues Recognise your part in a problem Obtain useful and clear feedback Understand, relate to and communicate with your clients Manage yourself and your team members Get the best from your clients so that they get the best from you CONNECTING WITH CLIENTS WILL SAVE YOU TIME, EFFORT AND MONEY AND MAKE LIFE MORE ENJOYABLE.

Successful Marketing Communications

By Cathy Ace
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136361251
  • Total of Pages : 210
  • Category : Business & Economics
  • Members : 509
  • Pdf File: successful-marketing-communications.pdf

Book Short Summary:

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

Practice of Advertising

By Adrian Mackay
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136372466
  • Total of Pages : 400
  • Category : Business & Economics
  • Members : 231
  • Pdf File: practice-of-advertising.pdf

Book Short Summary:

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Agency Mania

By Bruno Gralpois
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Beaufort Books
  • Book Code : 0825308062
  • Total of Pages : 425
  • Category : Business & Economics
  • Members : 383
  • Pdf File: agency-mania.pdf

Book Short Summary:

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it’s even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

Marketing Communications

By Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1000176657
  • Total of Pages : 420
  • Category : Business & Economics
  • Members : 316
  • Pdf File: marketing-communications.pdf

Book Short Summary:

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)

By Sanjay Gupta,Pooja Nasa
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : SBPD Publications
  • Book Code : 9351673693
  • Total of Pages : 192
  • Category : Business & Economics
  • Members : 860
  • Pdf File: advertising-management.pdf

Book Short Summary:

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

The Advertising Handbook

By Jonathan Hardy,Iain Macrury,Helen Powell
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1317192273
  • Total of Pages : 280
  • Category : Business & Economics
  • Members : 152
  • Pdf File: the-advertising-handbook.pdf

Book Short Summary:

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Advertising and Anthropology

By Timothy de Waal Malefyt,Robert J. Morais
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 100018286X
  • Total of Pages : 200
  • Category : Social Science
  • Members : 563
  • Pdf File: advertising-and-anthropology.pdf

Book Short Summary:

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Absolute Essentials of Advertising

By Sarah Turnbull
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Taylor & Francis
  • Book Code : 1000609618
  • Total of Pages : 96
  • Category : Business & Economics
  • Members : 759
  • Pdf File: absolute-essentials-of-advertising.pdf

Book Short Summary:

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

The Employee-Organization Relationship

By Lynn M. Shore,Jacqueline A-M. Coyle-Shapiro,Lois E. Tetrick
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136493271
  • Total of Pages : 664
  • Category : Business & Economics
  • Members : 304
  • Pdf File: the-employee-organization-relationship.pdf

Book Short Summary:

"Employee-organization relationship" is an overarching term that describes the relationship between the employee and the organization. It encompasses psychological contracts, perceived organizational support, and the employment relationship. Remarkable progress has been made in the last 30 years in the study of EOR. This volume, by a stellar list of international contributors, offers perspectives on EOR that will be of interest to scholars, practitioners and graduate students in IO psychology, business and human resource management.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

By Management Association, Information Resources
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Book Code : 179989021X
  • Total of Pages : 1865
  • Category : Computers
  • Members : 820
  • Pdf File: research-anthology-on-strategies-for-using-social-media-as-a-service-and-tool-in-business.pdf

Book Short Summary:

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Beyond the Lens

By Gwen Thomas,Janet Ibbotson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Proving House LLP
  • Book Code : 099265081X
  • Total of Pages :
  • Category : Photography
  • Members : 743
  • Pdf File: beyond-the-lens.pdf

Book Short Summary:

Created by the Association of Photographers (AOP), Beyond the Lens is the essential guide to rights, ethics and business practice in professional photography. Now in its fourth edition it has been likened to 'the bible for photographers and commissioners' and is used by colleges/universities as part of their courses and widely used by photographers and commissioners. This 4th edition of Beyond the Lens has a foreword by Terry O'Neill and is split into 3 parts: The Law and the Photographer: covers copyright, moral rights, contract law, privacy, photographing children, late payment, legal remedies for copyright infringements and unpaid debts both in the UK and EU plus legislation that photographers need to be aware of. The Business End: with advice on tax, VAT, accounting, bookkeeping, insurance, limited companies, pensions, savings, investments and mortgages, dealing with income/career problems, standards and codes, social media, agents, collecting societies and associations and unions. Making a Living: is written by photographers and covers how to be a student, working as an assisting photographer, specific area of photography from their perspective - advertising, editorial, architectural, corporate and design, stock, digital and moving image, working overseas, and shooting on the streets. An appendix includes 3 sets of photographers' terms and conditions for those based either in England & Wales, Scotland or Eire; model release form; template business forms and agents agreement. Disclaimer This book is intended as a guide for those people involved in photography and it is not intended to take the place of legal advice. The authors, publisher and consultants can take no responsibility for the consequence of any reliance placed on its contents. The editorial content of Part 3 ‘Making a Living’ (except Chapter 8 Standards and Codes for Assisting Photographers & Chapter 9 Negotiating Licences and Usage) does not necessarily reflect the attitude of the AOP Board or the membership.

Power Position Your Agency

By Troy Korsgaden
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : eBookIt.com
  • Book Code : 1456608169
  • Total of Pages : 198
  • Category : Business & Economics
  • Members : 445
  • Pdf File: power-position-your-agency.pdf

Book Short Summary:

New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

Fundamentals of Advertising

By John Wilmshurst,Adrian Mackay
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1136401652
  • Total of Pages : 384
  • Category : Business & Economics
  • Members : 150
  • Pdf File: fundamentals-of-advertising.pdf

Book Short Summary:

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

TV Commercials: How to Make Them

By Ivan Cury
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Taylor & Francis
  • Book Code : 113607029X
  • Total of Pages : 256
  • Category : Performing Arts
  • Members : 895
  • Pdf File: tv-commercials.pdf

Book Short Summary:

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Advertising: Principles and Practice

By Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Pearson Australia
  • Book Code : 1486009050
  • Total of Pages : 577
  • Category : Business & Economics
  • Members : 108
  • Pdf File: advertising.pdf

Book Short Summary:

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Social Work Ethics

By Eileen Gambrill
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 1351899260
  • Total of Pages : 624
  • Category : Law
  • Members : 571
  • Pdf File: social-work-ethics.pdf

Book Short Summary:

This collection of essays highlights ethical issues in social work which are often overlooked as well as recurring clashes that influence how they play out, for example among different values and related moral judgements. A wide range of ethical issues are addressed such as the types of technologies incorporated into social work; issues raised by the common position of social workers as 'double agents' required to carry out state mandates while also honoring obligations to clients; and issues concerning the distribution of scarce resources. These topics are integrally related to other often neglected concerns such as harming in the name of helping; the ethics of claims making regarding what is true and what is not, and related concerns regarding empowerment and social justice. This collection, which includes essays from an array of professions and disciplines, is designed to bring these neglected topics to the attention of readers and to offer suggestions for addressing them in a manner that is faithful to obligations described in social work codes of ethics.

How to Manage Your Agent

By Gervich Chad
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : CRC Press
  • Book Code : 1136070931
  • Total of Pages : 300
  • Category : Performing Arts
  • Members : 109
  • Pdf File: how-to-manage-your-agent.pdf

Book Short Summary:

First published in 2013. Have you written the script for the next box office blockbuster or hit TV show and just need the right agent to sell it? Not sure whether to accept an if-come deal or a script commitment? Debating which manager is the right choice to steer your career? Well, worry no more...How to Manage Your Agent is a fun, friendly guide to the world of literary representation. Enter the inner sanctums of Hollywood's power-brokers and learn how they influence what pitches get bought, what projects get sold, and which writers get hired. Find tips from top-level executives, agents, managers, producers, and writers to help you maximize your own representation and kick your career into overdrive! You'll learn: How agents prioritize their client list... and ways to guarantee you're at the top; When to approach new representation... and what you need to capture their interest; Hollywood's secret buying schedule... and how to ensure you're on it; The truth about packaging... where it helps and when it hurts; Which agents are best for you... and where to find them; Advice on acing your first agent meeting... and why so many writers blow it; Managers' tricks for creating buzz... and when to use them yourself; How to fire your agent... without killing your career; When you don't need representation... and how to succeed without it. The value of good representation is undeniable-especially in a world where agents and managers control which projects (and careers) live or die. How to Manage Your Agent puts you on the inside track to get your work the attention it deserves!

Typed Lambda Calculi and Applications

By Simona Ronchi Della Rocca
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 3540732284
  • Total of Pages : 400
  • Category : Mathematics
  • Members : 980
  • Pdf File: typed-lambda-calculi-and-applications.pdf

Book Short Summary:

This book constitutes the refereed proceedings of the 8th International Conference on Typed Lambda Calculi and Applications, TLCA 2007, held in Paris, France in June 2007 in conjunction with RTA 2007, the 18th International Conference on Rewriting Techniques and Applications as part of RDP 2007, the 4th International Conference on Rewriting, Deduction, and Programming. The 25 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 52 submissions. The papers present original research results that are broadly relevant to the theory and applications of typed calculi and address a wide variety of topics such as proof-theory, semantics, implementation, types, and programming.

The Fundamentals of Branding

By Melissa Davis
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Bloomsbury Publishing
  • Book Code : 1350034614
  • Total of Pages : 184
  • Category : Business & Economics
  • Members : 488
  • Pdf File: the-fundamentals-of-branding.pdf

Book Short Summary:

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Perspectives in Social Work

By Noel Timms,Rita Timms
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Routledge
  • Book Code : 0429774273
  • Total of Pages : 240
  • Category : Social Science
  • Members : 600
  • Pdf File: perspectives-in-social-work.pdf

Book Short Summary:

Perspectives in Social Work was originally published in 1977 and provides a text for social workers in training to use. The book argues for a more philosophical approach to both understanding and doing social work and seeks to establish simple and basic elements in social work, asking questions such as: what should a social worker be able to do? What should a social worker know and believe? Does social work actually work? In answering these questions the book offers a wide ranging and critical review of literature of the time and looks at social work as a method of altruism. This book is still topical today and acts as a useful document on the subject of social work both through the discussions within, and through the lens of modern change. It will be of particular interest to those studying the history and changes in social work.

Practice Research in the Human Services

By Michael J. Austin,Sarah Carnochan
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Oxford University Press
  • Book Code : 0197518346
  • Total of Pages : 288
  • Category : Social Science
  • Members : 738
  • Pdf File: practice-research-in-the-human-services.pdf

Book Short Summary:

This book offers a practical approach to conducting practice research in the field of human services. This evolving form of applied research seeks to understand practice in the context of the relationships between service providers and service users, between service providers and their managers, between agency-based service providers and community advocacy and support groups, and between agency managers and policy makers. Practice research represents a form of evidence-informed practice that involves a wide array of research designs and methods, in contrast to the narrower emphasis on experimental designs that characterizes evidence-based practice. The emerging principles and practices associated with practice research highlight: 1) including multiple, diverse stakeholders, 2) maximizing and negotiating participation, 3) promoting practitioner engagement in all phases of the research process, and 4) developing new identities for participants as research-minded practitioners and practice-minded researchers. The book is designed for researchers, practitioners, service users and students, and focuses on concrete experiences that illustrate the processes and activities involved in a specific, locally negotiated model of practice research. The book describes multiple practice research studies across an array of fields of practice in the human services, focusing on the research questions, designs, roles and relationships that have been developed in the context of a university-agency practice research partnership. These descriptions and stories are used to construct a comprehensive, detailed picture of the research process. Based upon these descriptions, the book synthesizes a set of broader principles and guidelines for practice researchers.

Key Aspects of German Employment and Labour Law

By Jens Kirchner,Pascal R. Kremp,Michael Magotsch
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 3662555972
  • Total of Pages : 420
  • Category : Law
  • Members : 836
  • Pdf File: key-aspects-of-german-employment-and-labour-law.pdf

Book Short Summary:

This book provides practical, business-orientated and accessible guidance on key aspects of German employment and labour law as well as adjoining fields. This second, completely revised edition presents the latest changes in German labour and employment law and jurisprudence. It covers, amongst other newer developments, the statutory minimum wage, changes in agency work, extensive changes in European and German employee data protection law, and includes a completely new chapter on compliance issues in the employment context. Specialised lawyers with many years of experience explain the legal basis of these aspects of German law, highlight typical practical problems and suggest solutions to those problems. In addition, examples are given on how to best manage legal pitfalls to minimise risks. This book translates employment and labour law for foreign in-house counsels and human resources managers at international companies and provides a clear understanding of the complex legal regulations in Germany.

Active Learning Lessons, Activities, and Assignments for the Modern Social Work Educator

By Karen Zgoda
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Taylor & Francis
  • Book Code : 1000689387
  • Total of Pages : 256
  • Category : Psychology
  • Members : 253
  • Pdf File: active-learning-lessons-activities-and-assignments-for-the-modern-social-work-educator.pdf

Book Short Summary:

This text infuses the field of social work with dynamic and evidence-based active learning, offering fresh ideas to increase students’ abilities to effectively implement their social work practice. To practice social work in the real world, students need to be energized and engaged with the realities of the modern social work landscape. Written in an accessible and practical style, the impressive array of contributors provide social work educators with structured lesson plans, practice exercises, and assignments that can be used in both the physical and virtual classroom. Combining the latest research with current social work practice trends, the chapters cover cutting-edge topics such as ethics, social work technology, the importance of self-care, and social justice and activism, bridging the gap between current social work education and the needs of the modern social work student. This book is invaluable reading for both social work educators and their students, providing tools to seamlessly integrate innovative techniques into the classroom as well as helping their students navigate a career in social work after graduation.

Organization Theory and Design

By Richard L. Daft
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Cengage Learning Canada Inc
  • Book Code : 0176728244
  • Total of Pages :
  • Category : Business & Economics
  • Members : 689
  • Pdf File: organization-theory-and-design.pdf

Book Short Summary:

Organizations must adapt to changing and often challenging environments. This third Canadian edition helps students understand and design organizations for today’s complex environment. The concepts and models offered in this text are integrated with changing events in the real world, presenting the most recent thinking and providing an up-to-date view of organizations. Detailed Canadian examples and cases capture the richness of the Canadian experience, while international examples accurately represent Canada’s role in the world.

Relationship Marketing

By Francis Buttle
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : SAGE
  • Book Code : 1849206767
  • Total of Pages : 215
  • Category : Business & Economics
  • Members : 99
  • Pdf File: relationship-marketing.pdf

Book Short Summary:

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don′t argue. Just read the book!′ - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on the economic arguments in favour of RM. It describes the nature and scope of marketing relationships, picking out characteristics such as concern for the welfare of customers, trust and commitment between partners, and the importance of customer service. Finally, it identifies a number of requirements for successful RM. The next 12 chapters describe, analyze and critique RM practice in a number of organizational settings (supply-chain relationships, principal-agent relationships, business-to-business relationships, intra-organizational relationships) and industries (hospitality, air travel, retail banking, corporate banking, credit cards, financial advisory services, advertising agencies, not-for-profit organizations). The final chapter reflects on the relationships between theory and practice.

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

By Cameron S. Foote
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : W. W. Norton & Company
  • Book Code : 9780393733297
  • Total of Pages : 416
  • Category : Design
  • Members : 608
  • Pdf File: the-creative-business-guide-to-running-a-graphic-design-business.pdf

Book Short Summary:

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.