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Beyond Hofstede

By Cheryl Nakata
  • ISBN Code: : 0230240836
  • Publisher : Springer
  • Pages : 290
  • Category : Business & Economics
  • Reads : 236
  • Book Compatibility : Pdf, ePub, Mobi, Kindle
  • Pdf : beyond-hofstede.pdf

Book Excerpt :

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Book Short Summary:

This journal has been discontinued. Any issues are available to purchase separately.

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This volume responds to the growing need for intercultural approaches to teaching and learning languages. The central premise is that the aim of intercultural language teaching and learning is to foster effective communication and effective learning in spaces between cultures in order to prepare learners for global citizenship, but that the corresponding models and methods must emerge from the bottom-up in order to meet the needs of each unique context. The book offers a collection of successful experiences rooted in praxis. It shares the activities, methods, models, and approaches which have been developed within specific contexts. Thus, it offers an example of how to adopt an “intercultural perspective” in teaching and learning. The editors and contributors share the conviction that the experiences detailed here can be informative to the realities of all readers in the same way that their own practices have been informed by others.

Team Dynamics Over Time

By Eduardo Salas,William B. Vessey,Lauren B. Landon
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Emerald Group Publishing
  • Book Code : 1786354039
  • Total of Pages : 352
  • Category : Business & Economics
  • Members : 436
  • Pdf File: team-dynamics-over-time.pdf

Book Short Summary:

This volume focuses on the temporal adaptations of teams. An increase in the use of teams has led to more team research throughout the fields of cognitive science, human factors, organizational psychology, and behavioral science. This book serves as a resource to researchers who study teams, managers who lead teams, and those who work in teams.

Handbook of Research on Global Hospitality and Tourism Management

By Camillo, Angelo A.
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : IGI Global
  • Book Code : 1466686073
  • Total of Pages : 622
  • Category : Business & Economics
  • Members : 569
  • Pdf File: handbook-of-research-on-global-hospitality-and-tourism-management.pdf

Book Short Summary:

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

Applied Linguistics and Materials Development

By Brian Tomlinson
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : A&C Black
  • Book Code : 144113395X
  • Total of Pages : 272
  • Category : Language Arts & Disciplines
  • Members : 689
  • Pdf File: applied-linguistics-and-materials-development.pdf

Book Short Summary:

Focuses for the first time on materials development and applications of current research and theory for the main areas of applied linguistics (e.g. second language acquisition, pragmatics, vocabulary studies). There are many books on applied linguistic theory and research and there are now a number of books on the principled development of materials for language learning, but this book takes a new approach by connecting the two concerns. Each of its chapters first of all presents relevant theories and research conclusions for its area and then considers practical applications for materials development. The chapters achieve these applications by reporting and commenting on current theory and research, by analysing the match between current published materials and current theory and by suggesting and exemplifying applications of current theory to materials development. This will be an essential resource both for those studying or teaching materials development and for those studying or teaching applied linguistics.

Marketing at the Confluence between Entertainment and Analytics

By Patricia Rossi
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 331947331X
  • Total of Pages : 1595
  • Category : Business & Economics
  • Members : 418
  • Pdf File: marketing-at-the-confluence-between-entertainment-and-analytics.pdf

Book Short Summary:

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Modeling Sociocultural Influences on Decision Making

By Joseph V. Cohn,Sae Schatz,Hannah Freeman,David J. Y. Combs
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : CRC Press
  • Book Code : 149873670X
  • Total of Pages : 546
  • Category : Technology & Engineering
  • Members : 198
  • Pdf File: modeling-sociocultural-influences-on-decision-making.pdf

Book Short Summary:

In our increasingly globally interconnected world, understanding and appreciating the sociocultural context within which individuals make their decisions is critical to developing successful partnerships. The collection of chapters in this volume illustrates how advances in information and social media technologies, as well as modeling and simulation tools, combined with the social sciences, can be leveraged to better understand how sociocultural context influences decision making. The chapters in this volume were contributed by leading experts from academia, industry, and government and provide: Insights into cross-cultural decision making based on recent international events, with grounding in an historical context Discussions of cutting-edge modeling techniques used today by professionals across multiple organizations and agencies Descriptions of specific cross-cultural decision making tools designed for use by laypeople and professionals Case studies on the role of cross-cultural decision making grounded in current events and (in many cases) military applications.

Advances in Data Mining: Applications and Theoretical Aspects

By Petra Perner
  • File : Pdf, ePub, Mobi, Kindle
  • Publisher : Springer
  • Book Code : 3319089765
  • Total of Pages : 229
  • Category : Computers
  • Members : 780
  • Pdf File: advances-in-data-mining.pdf

Book Short Summary:

This book constitutes the refereed proceedings of the 14th Industrial Conference on Advances in Data Mining, ICDM 2014, held in St. Petersburg, Russia, in July 2014. The 16 revised full papers presented were carefully reviewed and selected from various submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine and agriculture and in process control, industry and society.